The SPEII is currently in Public Beta. To submit feedback, please email us at firstname.lastname@example.org
How to use the Dashboard
(Desktop only – mobile-friendly version coming soon)
- The default graph shows national Totals in Map view for LGBTQ+ growth entrepreneurs since the year 2000.
- All Metropolitan areas with >50 growth entrepreneurs total are being considered.
- Select Means or Totals to get the respective data for all views.
- Select Map, Plot or Chart views to view the data in different ways.
- In Map and Plot view, click on a Metro area. The data to the left then shows the Index score, counted and estimated actual contributions, the achievable potential, and how they compare to Everyone else (grey on/off button) for that area.
- In Chart view, select the data to explore.
- Switch Population to Female to get the same set of insights for female growth entrepreneurs; or Everyone to get data for all growth entrepreneurs in the US.
The StartOut Pride Economic Impact Index (SPEII) includes mostly growth entrepreneurs who were (co-) founders or early employees prior to their company raising >$1M in funding. These companies are contributing the vast majority of net growth and impact, hence the restriction.
Only Metropolitan areas with more than 50 growth entrepreneurs in total (not just LGBTQ+) are included. The graph flags areas with statistical outliers that may skew our insights.
The SPEII includes aggregate data since the year 2000 and we update the feed at least once monthly.
We need your help, however, to continuously improve the inclusion of as many LGBTQ+ entrepreneurs as we can identify, and thus reduce the gap between counted and estimated actuals. Whether an entrepreneur identifies as LGBTQ+ is notoriously hard to assess, and we are aware that the “measured” data is undercounting the community’s contributions. If you are or know of an “out” LGBTQ+ entrepreneur, please send us their information so we can confirm they are included in our analyses. All individual data is kept strictly confidential and no identifiable data is shared with anyone.
What does the StartOut Pride Economic Impact Index Measure?
- Impact, in terms of jobs created, funding raised, patents filed, and exits by entrepreneurs; actual measured data and estimated actuals based on a best-in-class peer analysis and the likely number of hidden LGBTQ+ entrepreneurs in each Metro, and an Index number based on these data points.
- The achievable, unrealized potential economic impact based on best-in-class peer performance in other Metro areas.
- Actual performance and unrealized potential compared to all other non-LGBTQ+ entrepreneurs.
Over time, we will add insights about correlations of programs and policies, and in turn a Metro’s respective Index number over time.
Note that we include only those Metro areas for which we identified at least 50 growth entrepreneurs. This restriction is critical to ensure the reported data is representative of the true entrepreneurial population, and identifies areas of less impactful entrepreneurial activities as defined here. For a Metro, not to be included is in and of itself valuable data.
The size of the circles measures the scale of the impact, both in Means and Totals views, and the color represents how well a Metro is doing compared to what is achievable for that Metro. Red Metros have a huge amount of unrealized economic impact while green cities have realized much of their achievable impact.
Dynamically updated at least monthly with the latest data sets, the initiative considers data on millions of U.S. entrepreneurs, identifies approximately 58,000 growth entrepreneurs among them, and compares actual output of “out” LGBTQ+ entrepreneurs with their peers. To include entrepreneurs and their contributions, we leverage our own data, data mining on publicly available data on 37+ public sites, data suppliers on privately held companies, data suppliers on policies, and other public sources, and analyze all that data with a proprietary artificial intelligence engine. At least monthly data updates will continuously improve the granularity of data and insights. We calculate the Achievable potential based on a multi-step calculation.
The Index number is computed by adding the three normalized sub-factors of patents, funding, and jobs together and mapped to a 100-point scale to give a measure of the “economy” for LGBTQ+ entrepreneurs.
We’d love to hear from you as we continue to improve the initiative. Please share your thoughts with us by emailing email@example.com.
Key Contributors and Supporters
This research was made possible by the JPMorgan Chase & Co. through Small Business Forward, a five year, $150 million initiative connecting underserved small businesses with the capital, targeted assistance, and support networks to help them grow faster, create jobs and strengthen local economies. The views and opinions expressed in this resource are those of StartOut and do not necessarily reflect the views and opinions of JPMorgan Chase & Co. or its affiliates.
Founded in 2009, StartOut, a national 501(c)(3) non-profit organization, is the largest national organization to support LGBTQ entrepreneurs with 17K members nationwide. Its mission is to increase the number, diversity, and impact of LGBTQ entrepreneurs and amplify their stories to drive the economic empowerment of the community. StartOut helps aspiring LGBTQ entrepreneurs start new companies; supports current entrepreneurs as they grow and expand their existing businesses; and engages successful entrepreneurs as role models and mentors, on its online portal and through targeted events nationwide.
About Socos Labs:
Socos Labs was created by Dr. Vivienne Ming after a career founding companies and nonprofits to overcome challenges in education, the workforce, and health. Socos Labs is a mad science incubator that explores messy human problems. Socos experiments with whole new visions of work, education, innovation, and inclusive economies to inform more human-centered policy.
About JPMorgan Chase:
JPMorgan Chase & Co. (NYSE: JPM) is a leading global financial services firm with assets of $2.7 trillion and operations worldwide. The Firm is a leader in investment banking, financial services for consumers and small businesses, commercial banking, financial transaction processing, and asset management. A component of the Dow Jones Industrial Average, JPMorgan Chase & Co. serves millions of consumers in the United States and many of the world’s most prominent corporate, institutional and government clients under its J.P. Morgan and Chase brands.
Ogilvy has been producing iconic, culture-changing marketing campaigns since the day its founder David Ogilvy opened up shop in 1948. Today, Ogilvy is an award-winning integrated creative network that makes brands matter for Fortune Global 500 companies as well as local businesses across 132 offices in 83 countries. The company creates experiences, design and communications that shape every aspect of a brand’s needs through six core capabilities: Brand Strategy, Advertising, Public Relations and Influence, Customer Engagement and Commerce, Digital Transformation, and Partnerships. Ogilvy is a WPP company (NASDAQ: WWPGY).
http://www.ogilvy.com/, @Ogilvy and Facebook.com/Ogilvy.